As a marketer, you know that the title is the first thing people see when they come across your content. If your title sounds too salesy, you may lose your audience before you even have a chance to sell them anything. Here are some sales titles that don’t sound like sales:
The How-to Guide
People love learning how to do things, and a how-to guide is a great way to provide value to your audience. Instead of using a title like “Buy Our Product Now,” try something like “How to Get the Most Out of Your Product.”
The Listicle
Lists are easy to read and provide a lot of information in a short amount of time. Try a title like “10 Ways to Improve Your Life” instead of “Our Product Will Change Your Life.”
The Case Study
A case study provides real-world examples of how your product or service has helped others. Use a title like “How Our Product Helped Increase Sales by 50%” instead of “Buy Our Product Now.”
The Interview
An interview with a thought leader in your industry can provide valuable insights for your audience. Try a title like “5 Questions with an Industry Expert” instead of “Our Product is the Best in the Industry.”
The Story
People love stories, and a story that relates to your product or service can be a powerful way to connect with your audience. Try a title like “How Our Product Helped a Small Business Succeed” instead of “Buy Our Product Now.”
The Comparison
A comparison between your product and a competitor can be a great way to show why your product is superior. Use a title like “Why Our Product is Better than the Competition” instead of “Buy Our Product Now.”
The Guidebook
A guidebook provides comprehensive information on a specific topic. Try a title like “The Ultimate Guide to Marketing Your Business” instead of “Our Product is the Best Marketing Tool.”
The Resource
A resource provides valuable information that your audience can use. Try a title like “101 Tips for Saving Money” instead of “Buy Our Product Now.”
The Survey
A survey can provide valuable insights into what your audience wants and needs. Use a title like “What Our Customers Really Think About Our Product” instead of “Buy Our Product Now.”
The Infographic
An infographic provides information in a visually appealing way. Try a title like “The Benefits of Using Our Product in an Infographic” instead of “Buy Our Product Now.”
The Quiz
A quiz can be a fun way to engage your audience while also providing information about your product or service. Use a title like “What Kind of Marketer Are You? Take Our Quiz to Find Out” instead of “Buy Our Product Now.”
The Tutorial
A tutorial provides step-by-step instructions for using your product or service. Try a title like “How to Use Our Product Like a Pro” instead of “Buy Our Product Now.”
The FAQ
A FAQ provides answers to common questions about your product or service. Use a title like “Answers to Your Top 10 Questions About Our Product” instead of “Buy Our Product Now.”
The Testimonial
A testimonial provides social proof that your product or service works. Try a title like “What Our Customers Are Saying About Our Product” instead of “Buy Our Product Now.”
The Expert Roundup
An expert roundup provides insights from multiple thought leaders in your industry. Use a title like “10 Experts Share Their Best Marketing Tips” instead of “Buy Our Product Now.”
The Resource Roundup
A resource roundup provides a list of valuable resources for your audience. Try a title like “25 Must-Read Blogs for Marketers” instead of “Buy Our Product Now.”
The Webinar
A webinar provides live or recorded information about your product or service. Use a title like “How to Boost Your Sales with Our Product: A Live Webinar” instead of “Buy Our Product Now.”
The Podcast
A podcast provides audio content that your audience can listen to on-the-go. Try a title like “10 Must-Listen Marketing Podcasts” instead of “Buy Our Product Now.”
The Ebook
An ebook provides in-depth information on a specific topic. Use a title like “The Ultimate Guide to Social Media Marketing: Free Ebook” instead of “Buy Our Product Now.”
The Newsletter
A newsletter provides regular updates and valuable content to your audience. Try a title like “Get the Latest Marketing Tips and Tricks in Our Newsletter” instead of “Buy Our Product Now.”
Conclusion
Using sales titles that don’t sound like sales can help you connect with your audience and provide value to them without coming across as pushy or salesy. Try using some of these titles in your next marketing campaign and see how they perform. Remember to always provide value to your audience and focus on their needs and wants, not just your own.
